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Free checklist

The Small Business Website Checklist

25 practical checks to help customers find your business, trust it, and get in touch. Work through it in an afternoon, no technical skills needed.

What's inside

Five areas every small business website should get right.

  1. 1

    Get found

    If customers can't find you, nothing else on this list matters.

    • Your Google Business Profile is complete
    • Every page title says what you do and where
    • + 3 more in the checklist
  2. 2

    Make a strong first impression

    Visitors decide in seconds whether to stay.

    • The first screen says what you do, where, and for whom
    • Photos are real, not stock
    • + 3 more in the checklist
  3. 3

    Make it easy to take action

    Every page should make the next step obvious.

    • Each page has one clear call to action
    • Your phone number is tap-to-call
    • + 3 more in the checklist
  4. 4

    Build trust

    Small details tell visitors you're a real, established business.

    • Your site shows the padlock (HTTPS)
    • You use an email address on your own domain
    • + 3 more in the checklist
  5. 5

    Measure and maintain

    A website is never quite finished.

    • You can see how many people visit
    • You know where your leads come from
    • + 3 more in the checklist

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A printable page you can save as a PDF, with a short explanation for every check.